UI/UX | LEAD DESIGN | CONCEPT
Bridgestone struggled with engaging their audience online because of the misalignment with the brand communication and their site. It was only appealing to pragmatic buyers and didn’t inspire. On top of that, it was too information-heavy and lacked story telling.
Therefore, we decided to personalise the experience through incorporating a social aspect and targeting audience with content that appeals to them. We also created digestible steps, clear choices and simple interactions to guide users as they proceed to find the right tyre for them. We want the process of finding your tyres to be simple and seamless, for any users, with or without prior knowledge of tyres, to be able to browse and shop smoothly.