Taking inspiration from her treatment methods; Unwinding, the brand focuses on establishing a calm and healing environment. the graphical elements that symbolises the journey of recovery. I found out that most Singaporeans have a hard time pronouncing the name to begin with. Therefore by simplifying the language, I stripped down the word Chiropractic into syllables - Kai instead of Chi, resulting in the name; The Kairopractice. The idea is to create a common sense of ease for customers that allows them to feel safe during the healing process.
Highlight: My mum says kai-ro instead of shai-ro now